What is Anchor Text, Types, Anchor Text vs Hyperlink

Anchor Text

Anchor Text is the clickable text which sends you to another article.

<a href="http://www.example.com">Example </a>

Hyperlink vs Anchor Text

Hyperlink and Anchor Text are not different. Hyperlinks are links that transfer you to one page to another. According to Expert,

<a href=”http://www.example.com“> =        This is Hyperlink

Example word</a>                             =                   This is Anchor Text

Anchor Text Types

Exact match 

It is a king of all anchor text. It shows the exact match of your keywords. Ex- Blogger wants to know about Seo. ‘SEO‘ is an exact keyword.

Branded 

It connects with any brand name text which helps to find more about the brand. Example- You can learning Blogging from BlogsKnowledge. “Blogsknowledge” is a Brand name.

Partial Match

It includes a variation of keywords linked with another page. Keywords are “news report”

• My ‘news report’ Summary
• special ‘news report’ article
• Also read this ‘news report’ guide

Generic 

Generic text is used as the anchor text. like- click here, read more, read also.

Naked link

Any Anchor text that used as naked Url. Example

• https://www.earlynatural.com
• www. earlynatural.com
• earlynatural.com.

Image Text

Your Page image Alt Text is Image anchor text. Google use image alt txt as anchor text.

Practices of Good Anchor text

• The link must Provide value for users.
• Don’t try to fool your users from Text.
• Don’t use the same A.r. text again.
• Use intelligent text as a Hyperlink text.
• Make sure visitors can easily see the links in your content.
• Use minimum Anchor texts in a post.

Read also… Top 10 Off-Page SEO Techniques and Strategy