What is SEO, How it works and its Importance

What is SEO?

It is a process of Increasing website traffic by increasing the visibility of the website. SEO is Search Engine Optimization. If your website ranks on a search engine then your visitors have increased automatically. It helps to improve your website quality, traffic, and ranking. It is like a practice to Optimize your website content. If anyone wants to grow their website visibility then they used SEO. It makes your website more visible in search engines (Google, Yahoo, Bing) who are looking for answers, products, or services.

Search Engine Optimization (SEO)
Search Engine Optimization (SEO)

How Search Engine Optimization Works

SEO work on your website to improve and optimize your website and rank your website in search engine result page. The search engine prefers the most relevant and best results to its users. SEO makes sure that the search engine could see your site and crawled their post and pages. Search engines have their own algorithms to rank your website. Anyone does not know search engine algorithms because the algorithms are changed from time to time.

Organic Traffic vs Direct Traffic

Organic Traffic

Search engines send organic traffic on your site if your content is unique and good quality content. It comes directly from search engines. Paid search type marketing never increased your organic traffic. Organic traffic is better for your website. If you do proper SEO on your website then you gain organic traffic.

Direct Traffic

If anyone copies your website link and paste in the browser then it is direct traffic. It also helps to increase your Page Authority.

Importance of SEO

It is the most important factor. It helps visitors who discover your product, service, and information on online Networks. If you are ranked in search engine pages then you can increase your product sale, sell your service, give information between all peoples.

Types of SEO

On-page SEO

It is fully controlled by you. You can improve your on-page SEO. If you optimize your content then you achieve success in On-page SEO. On-page SEO is the practice of optimizing individual website pages so as to rank higher and win progressively pertinent traffic in web crawlers. On-page allows both the substance and HTML source code of a page that can be upgraded, rather than off-page SEO which alludes to joins and other outside signs.


Off-Page SEO refers to work outside of your own website to increase your rankings within search engine results pages. Advancing for off-site positioning components includes improving web crawler and client view of a website’s ubiquity, significance, dependability, and authority.

Technical SEO

Technical SEO is most important in SEO if you do not improve your Technical SEO then you never ranked in google and not able to increase your website traffic. It refers to optimize the process of your website for the crawling and indexing phase. It helps to search engine access, crawl, interpret, and index your website.

Read also… How to Create a Unique and Original Article?

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Manish Singh Bisht

A Professional Digital Marketer and Blogger with Experience of 2+ years. I want to share my experience and knowledge with all people.

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